I just recently finished an E-book for a client, it was just a 19 pages that I designed in Canva and also posting content on their Facebook page. They're into coaching and will be launching a course soon so the book that I wrote was basically about financial freedom for employees especially for the Millennial.
I also...
Managed an online shop for a client earlier of this year. I basically answers all the inquiries of her social media pages including the online app, posting photos, and designing flyers for her.
I've learned so much from that experienced dealing with lots of customers even it was only for a short period of time because the client decided to just put it on a physical store.
Here are some ways of posting for a page.
When creating my posts I usually do this:
Upload images or GIFs
Embed videos and music
Create photos that's very catchy.
Create content that's very informative to the audience.
Customize the look of your photo by making it widescreen or small and easily align media inside your posts. Plus put a quotes or sayings that's very valuable and connected with the theme of your client's business.
Hashtag your posts
Love to #hashtag? Good news!
You can add tags (#vacation #dream #summer) throughout your posts to reach more people. Why hashtag? People can use your hashtags to search through content on your blog and find the content that matters to them but it only applies on Instagram and Twitter accounts.
However, hashtags on Facebook is not algorithm friendly. Facebook loved it when you organically post a content and not using so many links for your audience to click to.
While keywords best works on a blog post especially on your website so that your site will be up front on google search.